Make America Green Again
Make America Green Again: A Call to Action for Cleaning Services and Building Managers
In the past decade, the green cleaning movement has faded into the background, eclipsed by economic challenges, cutthroat competition, and an industry-wide race to the bottom on pricing. Yet, as we step into a new era, it’s time to reignite the conversation. The message is simple yet urgent: Make America Green Again. For cleaning services and building managers, this isn’t just a slogan—it’s a critical shift that can redefine your operations and your impact.
The Green Clean Institute is now mounting a national awareness campaign and inviting local cleaning services and building managers to join in the program.
The Decline of Green Cleaning
The early 2000s saw the rise of green cleaning as a response to growing concerns about environmental sustainability and the health risks of traditional cleaning products. Businesses proudly advertised their eco-friendly practices, investing in certifications and specialized products that minimized harm to both people and the planet. Green cleaning was more than a trend; it was a movement with momentum.
However, the economic turbulence of the last decade has eroded much of this progress. The Great Recession left businesses scrambling to cut costs, and the cleaning industry was no exception. As clients demanded lower prices, many cleaning companies found themselves forced to abandon higher-cost eco-friendly solutions in favor of cheaper, chemical-laden alternatives. Meanwhile, heavy competition flooded the market, further driving down profit margins and turning green initiatives into a luxury few could afford.
Why Now?
While the past decade has been tough, the tide is turning. Here’s why now is the perfect time to revive green cleaning:
Consumer Expectations Are Changing: The post-pandemic world has heightened awareness of hygiene, health, and sustainability. Building tenants and facility managers increasingly demand cleaning solutions that are both effective and environmentally responsible. Green cleaning is no longer a luxury—it’s an expectation.
Regulatory Pressures: Governments at local, state, and federal levels are ramping up environmental regulations. Businesses that fail to adapt may find themselves non-compliant and facing penalties. Investing in green cleaning now can save you significant headaches later.
Economic Incentives: Contrary to the outdated belief that green cleaning is too expensive, innovations in technology and product development have made it more cost-effective than ever. Additionally, energy-efficient equipment and concentrated cleaning products can reduce long-term costs.
What You Can Do
Cleaning services and building managers have a unique role to play in this green renaissance. Here’s how you can lead the charge:
Invest in Training: Equip your team with the knowledge and skills to implement eco-friendly practices effectively. Many certifications are available that demonstrate your commitment to green cleaning.
Choose Green Products: Select cleaning agents that meet environmental standards such as Green Seal or EPA Safer Choice certifications. These products not only protect the environment but also create healthier indoor spaces for occupants.
Communicate Your Commitment: Educate clients about the benefits of green cleaning and why it matters. Highlight your efforts in marketing materials and tenant communications to attract eco-conscious customers.
Collaborate for Change: Partner with suppliers and other service providers who share your commitment to sustainability. This creates a ripple effect that amplifies your impact.
A Green Future Is a Competitive Advantage
Making America Green Again isn’t just the right thing to do—it’s a strategic move for cleaning services and building managers. Embracing green cleaning enhances your reputation, meets emerging market demands, and prepares you for the regulatory landscape of the future.
It’s time to turn back the clock on the decay of green cleaning practices and embrace a future where sustainability is at the forefront. Together, we can build healthier, cleaner spaces while safeguarding our planet for generations to come.
